THE COMMON MAN FAMILY AND SMUTTYNOSE BREWING CO. BRING UNIQUE COLLABORATIVE BEER TO NEW HAMPSHIRE RETAIL OUTLETSRelease Date:
ASHLAND, NH – Longtime New Hampshire businesses The Common Man family of restaurants and Smuttynose Brewing Co. have partnered in a venture to bring a unique New Hampshire beer to retail outlets in the state.
Common Man Ale, which has exclusively been available on tap in Common Man restaurants, has now been bottled by Smuttynose Brewery and is available in single 22 ounce “bomber” style bottles in dozens of retail outlets throughout the state including 25 Market Basket grocery stores and more than 39 specialty stores.
Common Man owner Alex Ray said bringing the guest favorite to retail was an obvious next step for both brand recognition and in expanding the longtime partnership with Smuttynose. “Each bottle sold to a customer or new visitor to the state introduces our Common Man family to them,” said Ray. “Our partners in this venture are consistent and solidly growing in the retail market in the northeast and beyond.”
First brewed by Smuttynose in 2002, the deep gold-colored pale ale is a favorite of Common Man guests. Made with two malts and two hop additions, Common Man Ale is very balanced, which makes it well suited for any occasion.
“We’re very proud to bring Common Man Ale to the off-premise trade,” said Peter Egelston, founder and president of Smuttynose Brewing Co. “The beer appears on tap occasionally at Smuttynose where it’s a staff favorite. Our brewery visitors love it as well. We’ve been telling them for years ‘No, it’s not bottled.’ Now, we’re excited to tell them ‘Yes!’”
Founded in 1971 by owner Alex Ray, the Common Man family is made up of 18 restaurants, two Inns, a Spa and Salon, Company Store and The Flying Monkey Movie House and Performance Center. Common Man locations include Common Man restaurants in Lincoln, Ashland, Concord, Claremont, Merrimack, Windham and Portsmouth; Common Man Inn & Spa, Foster’s Boiler Room, Italian Farmhouse and The Flying Monkey in Plymouth; Common Man Inn & Restaurant in Claremont; Lakehouse Grille, Camp, Lago and Town Docks in Meredith; Route 104 Diner in New Hampton; Tilt’n Diner in Tilton; Airport Diner in Manchester; Common Man Express and the Common Man Company Store, both in Ashland. The Common Man recently broke ground on the renovation of the Interstate 93 welcome centers both north and southbound in Hooksett, NH and expects an April 2015 opening. For more information, visit thecman.com, become a fan on Facebook at www.facebook.com/thecommonmannh, and follow them on Twitter @thecmannh.
Founded in 1994 by Peter Egelston in lively Portsmouth, Smuttynose Brewing Co. is New Hampshire’s leading craft brewery and has been independently owned since its first brew. Each year, the Smuttynose team brews over 20 different styles of beer for distribution in 23 states, Washington DC and Sweden. Smuttynose has won many honors and was recently listed in Ratebeer.com’s Top 100 Brewers in the World for the 10th year. The company is on the verge of moving to its new state-of-the-art production facility on Towle Farm in Hampton, NH, a project that will include a 95-seat restaurant, a visitors center and brewery tours. For more information, visit smuttynose.com.
Click here for a complete list of New Hampshire retail outlets that carry Common Man Ale.
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